SEO 2018 On page and Off page Strategy

SEO Fundamentals

Before you start doing SEO to your site, you need to know the basic fundamental of SEO.

Seo is not an easy job and takes time to master because its has a dynamic field that keep changes from time to time.

Here are the tools needed to set-up and to start seo fundamentals.

Google Search Console
Bing Webmaster Tools
Google Analytics
Yoast SEo for WordPress

Next you need to do is keyword research, this is the foundation of all seo activity from creating content and finding the right keywords to your targeted niche.

Avoid keyword stuffing and make sure to use Long-tail keywords and Latent Semantic Indicator or LSI.

On-page SEO 

Tags and descriptions. Titles, subtitles, alt tags and meta descriptions are important.

1. They all feature your targeted keyword
2. The title does not exceed 70 characters
3. h1, h2, and h3 tags are scannable
4. The alt tag allows users to figure out the image’s meaning if it is not displayed on the page
5. Meta descriptions are descriptive and feature LSIs for user intent.
6. External links. 
7. Internal links

Technical SEO

Crawl errors.

Google’s access to pages.

Broken links.

HTTPS

Duplicate metatags

Mobile-friendliness.

Loading speed

Content

Avoid Duplicate content

Keyword use

Content structure

Audience personas

In-depth, high-quality content

Schema markup

Multimedia elements

Off-site optimization

Analysis of existing links.

Analysis of competitor links

Guest posting

Directories and listings

Google My Business

Link-worthy content

This is my updated lists for 2018. This is my reminder and notes to keep updated. I hope this will also help you in your SEO journey.

My Solid SEO 2016 Plan

Here’s a typical process many SEOs use when building content:
 

1.      Conduct keyword research to discover what people are searching for relative to your niche.

2.      Pick a series of high-volume, low-competition phrases

3.      Build content around these phrases and topics

4.      Launch and market the page. Build some links.

5.      Watch the traffic roll in. (Or not)

6.      Move on to the next project.

You want to close that gap. We’ll ask and answer these 3 questions:

1.      Is my content matching the intent of the visitors I’m actually receiving?

2.      Based on this intent, is my search snippet enticing users to click?

3.      Does my page allow users to complete their task?

 The key to task completion is to make solving the user’s problem both clear and immediate.

  Optimizing for user intent

Now that we understand how users are actually finding our page, we want to make it obvious that our page is exactly what they are looking for to solve their problem. There are 5 primary areas this can be accomplished.

1. Title tag
2. Meta description
3. Page title and headers
4. Body text
5. Call to action

 

  Submit for reindexing

Measure results, tweak, and repeat

• Rankings, or overall impressions
• Clicks and click-through rate
• Engagement metrics, including bounce rate, time on site, and conversions

Link Acquisition

Step 1 Opportunity Discovery

1.      Relevant Communities

2.      Competitive links

3.      Press/ Publications

4.      Resource lists / Linkers

5.      Blog / Social Influencers

6.      Feature, Focus, or Intersection Sources

7.      Business Development and Partership

Step 2 Your Link Acquisition Spreadsheet

Url Domain | Opportunities Type | Approach |Contact | Link Metrics

Step 3 Execute, Learn and Iterate

Link Building Bruckets

1.      One to one outreach

2.      Broadcast like social media sharing

3.      Paid Amplification- like social ads, native ads, re-targeting, display. All paid formats

One: one-to-one outreach. This is you going out and sending usually an e-mail, but it could be a DM or a tweet, an at reply tweet. It could be a phone call. It could be — I literally got one of these today — a letter in the mail addressed to me, hand-addressed to me from someone who'd created a piece of content and wanted to know if I would be willing to cover it. It wasn't exactly up my alley, so I'm not going to. But I thought that was an interesting form of one-to-one outreach.

Broadcast works well if, in your niche, certain types of content or tools or data gets regular coverage and you already reach that audience through one of your broadcast mediums.

Paid amplification tends to work best when you have an audience that you know is likely to pick those things up and potentially link to them, but you don't already reach them through organic channels, or you need another shot at reaching them from organic and paid, both.

How and why you should be auditing your funnel

Rand Fishkin whiteboard Friday discussed on how and why you should auditing your funnel? You can watch the video here
The world of digital marketing is one of constant change and constant stress. From the internal changes that every individual campaign can have to the constant stresses from industry trends like ad blockers and the "content shock," there are an endless amount of unexpected issues that can cause a digital marketer’s efforts to come up short. But, if you overcome those challenges, the world of digital marketing can bring great rewards.

The primary factors limiting digital and traditional campaign integration inside the average company include: lack of a combined strategy, lack of integrated skills, and lack of an integrated team structure – meaning teams that are still set up in silos.

True cross-channel integration requires refinements to marketing team recruiting – focusing on digital capabilities for all – and regular team-wide training due to the wildly dynamic nature of the technology behind digital marketing. With a well-trained, multi-disciplined team in place, developing and executing an integrated campaign will be a piece of cake.

After every marketing campaign, no matter how well it performed, there will always be something to learn and improve upon. Sometimes, you can learn more from a failure than a success. So treat every campaign outcome as “good” and don’t overlook any negative outcomes that might lead to positive insights.

What works for digital marketers today might not work tomorrow. It is a great feeling when you find a strategy that works, but it’s important to remember that things can change and some strategies won’t work forever. Obtaining data by tracking interactions with consumers and managing that information in your CRM will allow you to use it to create ads and marketing strategies that are specific to your target audience.

There are 4 areas to consider before starting an online business

1. Read a lot. Get as much information you can apply to your personal growth. Do not let you stagnant in one area. Be resourceful, a lot of business books online, forums, blog etc. be part of it. You need to arm with knowledge and wisdom to success. 

From Website Designer

2. Focus your goal. Identify your strength. The more you know what you want to be, the more clearly where you want to go. Always surround with smart people, you will learn a lot from them. Be discerning what they’re doing and why they become successful in what they do. Do not be afraid to ask questions from the expert.

From Website Designer

3. Build a responsive website. Start to write your own content. This will help you to open door with bigger publications online. Start branding your business. Start to generate visitors to go to your site. Ask help or find an in house expert SEO company to help you the job. Make your website user friendly that is viewable in smartphones and other tablet gadgets. I can recommend you to ask help to this company FlexPoint Marketing. They are an expert online marketers and Seattle web design in Issaquah Washington.

From Website Designer

4. Develop a strategy. Make a name for yourself. Interact people and learn from there. Clients will pay your experience and your strategic leadership in a company. Learn from all different of industries and continue improve your knowledge.

From Website Designer

5. Do not be afraid to sell whatever you offer, offering something of value is must. Do not offer nonsense ideas product or services that adds nothing to your audience or customer.

From Website Designer