Before you start doing SEO to your site, you need to know the basic fundamental of SEO.
Seo is not an easy job and takes time to master because its has a dynamic field that keep changes from time to time.
Here are the tools needed to set-up and to start seo fundamentals.
Google Search Console
Bing Webmaster Tools
Google Analytics
Yoast SEo for WordPress
Next you need to do is keyword research, this is the foundation of all seo activity from creating content and finding the right keywords to your targeted niche.
Avoid keyword stuffing and make sure to use Long-tail keywords and Latent Semantic Indicator or LSI.
On-page SEO
Tags and descriptions. Titles, subtitles, alt tags and meta descriptions are important.
- They all feature your targeted keyword
- The title does not exceed 70 characters
- h1, h2, and h3 tags are scannable
- The alt tag allows users to figure out the image’s meaning if it is not displayed on the page
- Meta descriptions are descriptive and feature LSIs for user intent.
- External links.
- Internal links
Technical SEO
Crawl errors.
Google’s access to pages.
Broken links.
HTTPS
Duplicate metatags
Mobile-friendliness.
Loading speed
Content
Avoid Duplicate content
Keyword use
Content structure
Audience personas
In-depth, high-quality content
Schema markup
Multimedia elements
Off-site optimization
Analysis of existing links.
Analysis of competitor links
Guest posting
Directories and listings
Google My Business
Link-worthy content
This is my updated lists for 2018. This is my reminder and notes to keep updated. I hope this will also help you in your SEO journey.
