Search Engine Optimization

Wednesday, January 8, 2014

2014 SEO Trends and the Safest way to do Link Building

3 Safe Ways to Build Links in 2014

Focus external link building efforts on the acquisition of editorially given links. These are links requiring human intervention and approval.
Build links that are relevant – on pages where the readers would have a genuine interest in your website.
Quality trumps quantity. A few links from high trust/authority websites will have more impact than hundreds of links from "Made for Guest Posting" blogs.

2014 SEO Trends

1.       Quality engaging content (CCO)
Content is what businesses are built on today. It always has been and always will be.
2.       Social Media

3.       Responsive (Design)website

(Mobile and Tablet user friendly)

How people interact with your business via mobile devices should be one of your top priorities

1. Mobile Is About To Go Mainstream

2. Niche Sites Will Make An Impact (Facebook, Twitter, and Google Plus)

3. Blogging Will Remain The #1 Way To Generate New Business (I have this one)

4. Spammy Content Will Be Eliminated Everywhere

5. Google Plus Will Grow Faster Than Ever

6. Triggered Emails Will Increase Sales (Email Marketing)

7. Ambassadors And Influencers Will Hold The Power (Influencer marketing and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way.)

8. Image-Centric Sites Will Continue To Rise

9. Video Consumption Will Increase (Whether it's an educational video or an ad, consumers will look to video content to learn about businesses.)

10. Sharing Will Be More Important Than Ever (Social media sharing will be get ramped up and everyone and their mother will be doing it.)

Sunday, November 17, 2013

SEO Implementation November 2013

On-page Strategy

Keyword Research (Keyword Strategy and Anchor text variation)
Re-contract the websites content (make sure single core keyword). Do not duplicate keywords on each page.
Search and lists to find websites (the same) niche that have the potential to drive qualified traffic
Consider the DA, PR, Alexa, Backlinks and manually check the traffic
Find out what's working in Google analytics

Anchor Text Usage

20% using our primary keyword
50% using a variety of LSI keywords
30% should be made up of just general text, image or domain based links

Set-up the following tools

Google and Bing Webmaster Tools
Google analytics
Sitemap

Install Plug in

· Analytics for Word Press (Yoast)

Title: Minimum of 70 characters (Include the primary keywords)

Description: Minimum of 156 characters (Include the primary keywords and the seed keywords)

Keywords: not really necessary

Off-Page

Social Media Link Building (Consistent participation and posting)

Facebook
Twitter
LinkedIn
Pinterest
Google +

Link Building 2013

· It should be earned links by creating a relationship from the same niche.

Link building via infographics
Link building via site evaluation webs
Link building via Pinterest

Key takeaways for website evaluation.

Have a clear understanding of what you need to tackle. Don't be afraid to make hard decisions.
Move fast. Speed, while maintaining focus, is key to successfully recovering from an update.
Clean up everything you can, including both content and link issues. Don't just focus on one element of your site, when you know there are problems elsewhere. Remember, one algorithm update may bubble up to another, so don't get caught in a silo.
Stick with your changes. Don't roll them back too soon. Have the intestinal fortitude to stay the course.
Build upon your clean (and stronger) foundation with the right SEO strategy. Don't be tempted to test the algorithm again. It's not worth it.

Bottom-line

Summary: Analyze, Plan, and Execute

Wednesday, October 9, 2013

Perfect Call to Action Infographics

by .
infographics Visually.

Thursday, September 12, 2013

Saturday, August 3, 2013

List of Article Directories and Social Bookmarking Sites Survived After Panda and Penguin Updates

Here are the list of article directories and social bookmarking websites that passed and survived after Google updates. Please leave a comment below were you think you have some list to add to make it more resourceful to the users, as we know updates were hit on different directories, websites all over the web to prevent spamming activities that will give users a good benefit and made SEO practitioner to do what Google wants in accordance with their new rules.

List of Article Directories

EzineArticles.com
GoArticles.com
Zimbio.com
iSnare.com
ArticleRich.com
Triond.com
InfoBarrel.com
HubPages.com-only allows "do follow" links in your articles when you reach a specific Profile Level
Squidoo.com-nofollow links
PopularArticles.com
UberArticles.com
Content4Reprint.com
Snipsly.com
BaseArticles.com
ArticleSlash.com
Zuarticles.com
ArticleSphere.com
ArticlesFactory.com
SooperArticles.com
PubArticles.com
ArticleClick.com
Ezinemark.com
ArticleAlley.com
Amazines.com
ArticleCube.com
ArticleBiz.com
PromotionWorld.com
DigitalDivideNetwork.org

Wednesday, July 31, 2013

Link Building Beyond 2013

Very interesting topic to tackle on link building 2013 and beyond. Algorithms updates, panda and penguin updates!Updates everywhere.

Here's some tips to do link building and beyond

Guest post but do it right: Only high-quality guest posting works. Try doing second-tier link building as well but don’t overdo

Give away something for free
Evergreen content –meaning something useful to your audience where they can download or watch videos that is resourceful enough to your audience.
What type of content? Creating and publishing content assets on a regular and promoting that content through social circles. Once that target audience is determined, then the combination of useful, relevant information along with social promotion and outreach to the right influencers can be extremely powerful – and very effective.

Partnerships

1. Regularly contributing content on their site (particularly on high-traffic publications in your industry), to continuously absorb traffic from them and to also build strong signals that can exemplify trust and authoritativeness in the field.
2. Getting your peers to write content for your site, which can help you build more natural links to your site (from them as well as from their followers).

I prefer to focus on Analytics, Conversion Rate Optimization (CRO), Social Media Marketing

Local SEO and Link Earning. Search has become more localized and personalized over time and this is exciting to me. Companies who are able to capitalize on these changes will eventually emerge on top. Writing and sharing the content that creates value for readers is the only source to drive visitors to your website. People love to read unique information. Create something new and share on your social media profile like facebook ,twitter,stumbleUpon, pinterest and Google plus. Natural link building is the worry-free way to boost your rankings, in a way that both the search engines and your audience will thank you.